The festive season is here — and for Permanent Jewellery artists, it’s one of the most profitable opportunities of the entire year. Between Christmas shopping, gifting traditions, date nights, girls’ days out, and festive pop-ups, people are actively looking for meaningful, personalised gifts… and welded jewellery ticks every single box.
If you want to maximise your earnings this month, here are 6 simple but powerful ways to boost your PJ income before Christmas.
1. Introduce Christmas Gift Vouchers
Gift vouchers remain one of the easiest wins in December.
Customers LOVE gifting experiences, and permanent jewellery is the perfect “I didn’t know what to buy but this is so thoughtful” present.
Tips:
•Offer digital and physical options.
•Add festive packaging or a small chocolate treat (hello, aesthetic!).
•Promote last-minute “e-voucher delivery within minutes”.
2. Create Festive Stacks & Limited-Edition Chains
Curated stacks sell themselves because they remove decision overwhelm.
Show off ready-made Christmas stacks:
•Mixed metal sparkle sets
•Crystal or tennis centrepieces
•Red, green, or iridescent enamel chains
•Luxe gold-filled “party season” combos
Put them together, photograph them, and offer them as a bundle.
3. Add Meaningful Charms
Customers love personalisation — especially at Christmas. Offer charms for:
•Initials
•Birthstones
•Hearts & stars
•Protection symbols
•Festive sparkle
These tiny additions bring big increases in your average order value.
4. Increase Your Availability With Pop-Ups & Late Nights
People are shopping constantly in December. If your calendar is open, the bookings will come.
Ideas:
•Host in-salon late-night shopping
•Partner with another local business
•Stand at Christmas markets
•Offer express appointments (“15 minutes, in and out!”)
Pop-ups are one of the fastest ways to put your business in front of hundreds of new customers.
5. Promote “Permanent Jewellery for Best Friends / Couples / Sisters”
Christmas is HUGE for shared experiences. Create content around:
•Bestie bracelets
•Mum & daughter moments
•Couple bracelets
•Family matching stacks
These make people instantly think: “I should take someone with me.”
6. Encourage Add-Ons to Boost Average Spend
Small upgrades add up fast.
Think:
•Upgrade to gold-filled
•Add a connector
•Add a charm
•Add a second bracelet
•Weld an anklet “ready for next summer”
Create a simple sign or menu board showing popular add-ons — people buy what they can see.
Final Tip: Promote Consistently (and Daily!)
December moves fast.
A single story or post can genuinely fill your calendar for the week.
Show your stacks, welds, events, availability, vouchers, and happy customers — repeat it all often.
This time of year is your golden window. Use it. 🌟
