Creative seasonal marketing ideas for permanent jewellery artists. Plan ahead for Christmas, Valentine’s and summer festivals to boost bookings and sales.
Running a permanent jewellery business means more than just beautiful chains and perfect welds. It’s also about keeping your marketing fresh, relevant, and exciting throughout the year.
From Christmas markets to Valentine’s promotions, each season gives you a new opportunity to reach different customers, showcase themed jewellery, and keep your business top of mind.
Here are some of our favourite ways to make the most of the seasons and build momentum all year long.
🎄 Winter: Christmas and New Year
This is by far the busiest and most magical season for most artists. Everyone is looking for meaningful gifts, friendship bracelets, or matching family pieces.
Ideas to try:
•Offer gift vouchers for welded bracelets — perfect for last-minute shoppers.
•Create a “Sparkle Together” promotion for friends or couples who book together.
•Stock up on festive charms such as stars, hearts, and snowflakes.
•Share a behind-the-scenes post of you wrapping orders or preparing your pop-up table to add a personal touch.
•Add a “Gift Guide” section to your website linking your most popular chains and charms.
Pro Tip: Encourage customers to tag you when gifting their bracelet — you’ll get beautiful user-generated content during peak season.
💘 Spring: Valentine’s and Mother’s Day
Spring is all about love, connection, and sentimentality — which fits perfectly with permanent jewellery.
Ideas to try:
•Run a “Weld With Someone You Love” campaign with special offers for pairs.
•Focus your content on symbolic charms like hearts, infinity signs, and initials.
•Share stories about friendship bracelets or mother-daughter matching pieces.
•Offer complimentary gift packaging or small add-ons to make pieces feel extra special.
Pro Tip: Think ahead to early February for Valentine’s marketing — most clients book two to three weeks before the day itself.
☀️ Summer: Festivals and Events
Summer is festival season — and pop-ups are everywhere. It’s the perfect time to show off your creativity, bold designs, and outdoor setups.
Ideas to try:
•Host a “Festival Stack” theme with mixed metals and colourful enamel connectors.
•Book local markets or music events and plan your table displays early.
•Stock chains that photograph beautifully in natural light like paperclip, curb, and beaded •styles
•Create summer bundle offers or limited edition seasonal sets.
Pro Tip: Add a QR code on your stand linking directly to your social media — it makes it easy for people to follow and rebook you for future events
🍂 Autumn: Back to School and Cosy Season
Autumn is often quieter for bookings, so it’s a great time to focus on planning, new stock launches, and refreshing your content.
Ideas to try:
•Post behind-the-scenes content showing how you organise your chains or prepare for upcoming Christmas events.
•Launch new autumn-toned charms such as clovers, moons, or warm gold finishes.
•Offer a mini pop-up day in your salon to introduce new clients before the busy season.
•Start scheduling your winter marketing now so you’re ready before December hits.
Pro Tip: Use slower months to work on new photography, refine your display setup, or invest in small branded details like thank-you cards and stickers.
💫 Final Thoughts
Seasonal marketing is all about staying consistent and creative. Even when bookings slow down, each season gives you a chance to refresh your content, test new ideas, and build your visibility.
Think of it as a cycle — planning in autumn, promoting through winter, engaging in spring, and connecting through summer events. Every stage helps you build a stronger, more recognisable brand.
At Links Permanent Jewellery Supplies, we’re always here to help you keep your business shining. From festive charms to festival-ready chains, you’ll find everything you need to keep your clients inspired all year round.
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