Having the right chains in your kit can make a big difference when creating permanent jewellery designs. Different materials, finishes and textures give you more creative freedom while allowing you to offer pieces that suit the individual style of each customer.
With the recent launch of our PVD Stainless Steel Chains and Premium Italian Made Chains, PJ artists now have even more options to explore when building their collection. Understanding what makes each range unique can help you choose the right pieces for your kit, create designs with confidence and make thoughtful choices that support the growth of your PJ business.
Let's take a closer look at how each range compares.
14k Gold Filled & Sterling Silver
When it comes to permanent jewellery, 14k Gold Filled and 925 Sterling Silver chains are two of the most established choices for artists and customers. Known for their beautiful finishes, quality feel and timeless appeal, these materials continue to be favourites for everyday pieces that are designed to be worn and loved.
14k Gold Filled Chains
14k Gold Filled chains are a popular choice for customers who love the warm, luxurious look of gold without the price point of solid gold. Unlike gold plated jewellery, gold filled pieces have a much thicker layer of gold bonded to the base metal, making them more durable and better suited for everyday wear.
With proper care, Gold Filled chains can maintain their beautiful shine over time, making them a popular choice for permanent jewellery pieces designed to be worn every day. Their thick layer of 14k gold also makes them a hypoallergenic option for many customers, as it helps minimise contact with the base metal underneath and makes them a popular choice for those with sensitive skin.
925 Sterling Silver Chains
925 Sterling Silver chains bring a crisp silver tone that suits a wide range of personal styles. Made with 92.5% pure silver, they are a versatile option for customers who prefer a classic silver look with the quality of a precious metal.
Many customers love Sterling Silver for its effortless style and ability to complement different looks. With regular care and occasional polishing, the finish can be refreshed to help maintain its shine and keep pieces looking their best.
Why Keep These In Your Collection
- Trusted quality that customers love with precious metal options known for their beautiful finish and lasting appeal.
- A strong foundation for your kit with classic gold and silver choices that are always in demand.
- A balance of quality and value, offering customers premium materials without moving into solid gold pricing.
- Versatile options for different designs, from simple everyday pieces to personalised stacks
- Reliable staples for your collection that help you create pieces customers can wear and enjoy for years.
PVD Stainless Steel Chains
As permanent jewellery artist and supplier, we understand that building a strong collection means finding the right balance between quality, variety and what your customers are looking for. We’re constantly listening to our community and looking for ways to bring in chains that help artists expand their designs while making smart choices for their PJ business.
Our PVD (physical vapour deposition) Stainless Steel Chains were added with this in mind, bringing more variety to your kit with classic favourites, modern styles and statement chunky chains. They’re a great option for offering customers more choice, especially those looking for a luxe finish at a more accessible price point.
When selecting this range, we made sure the finishes were carefully chosen to complement the materials already loved by PJ artists. The gold tones are designed to pair beautifully alongside 14k Gold Filled chains, while the silver tones offer a similar classic look to 925 Sterling Silver options.
While PVD Stainless Steel is a great choice for customers looking for a more affordable option, one of its biggest advantages is the range of designs it makes possible. From chunky chains to bold statement designs, it opens up styles that aren't always practical in precious metals.
Why Add PVD Stainless Steel Chains To Your Kit
- Bring bold designs into your collection without the higher cost often associated with precious metals.
- Give customers more ways to say yes, with options that suit different budgets and styles.
- Expand your offering without moving away from the premium look your brand is known for.
- Keep your collection current with a wider mix of chain styles and finishes.
For a long time, we knew we wanted to bring Premium Italian Made Chains to Links, but only when we found the right ones. That meant taking the time to source, sample and test until we found chains that matched the standard we'd expect in our own permanent jewellery business.
Italian jewellery has built a reputation for its incredible craftsmanship, beautiful finishes and attention to detail. Every chain range has its place, but if you're looking to add a more premium option to your collection, our Premium Italian Made Chains are well worth considering. From the way each link is crafted to the finish of every chain, you can really see and feel the difference.
Premium Italian-made Chains
Italian jewellery has built a reputation for its incredible craftsmanship, beautiful finishes and attention to detail. Every chain range has its place, but if you're looking to add a more premium option to your collection, our Premium Italian Made Chains are well worth considering. From the way each link is crafted to the finish of every chain, you can really see and feel the difference.
That reputation is exactly why we held ourselves to the same standard. We spent years sourcing, sampling and testing before launching this range, making sure every chain earned its place in the collection. If we wouldn't confidently use it in our own permanent jewellery business, it simply didn't make the cut.
One thing worth knowing is that "Italian Made" isn't a material like 14k Gold Filled, 925 Sterling Silver or PVD Stainless Steel. Instead, it refers to the craftsmanship and manufacturing behind the chain. It's the combination of premium materials, skilled production and attention to detail that sets Italian-made jewellery apart and gives each piece its distinctive quality and finish.
Why Italian Chains Deserve A Spot In Your Collection
- Build a premium tier within your chain collection.
- Stand out from the competition by offering a collection that feels exclusive and thoughtfully curated.
- Appeal to customers who value quality and are happy to invest in premium jewellery.
- Position your brand as one that offers carefully selected, high-quality materials for every style and budget.
Choosing The Right Chains
There is no single "best" chain, only the right collection for your business and your customers. As a permanent jewellery artist, understanding the strengths of each material, staying up to date with new styles and knowing how to pair chains with the right jump rings, connectors and charms will help you create better pieces and a better customer experience.
Every chain you stock is an investment in your business. It shapes the customers you attract, the styles you're able to offer and how your brand is positioned in the market. The more you understand each material, how it works with jump rings, connectors and charms, and where it fits within your collection, the more confidently you can create designs, guide your customers and build a business that's known for quality, expertise and choice.
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