Understanding the difference between 14k PVD vs Gold Filled in permanent jewellery.

Everything you need to know about Alexandrite, the June birthstone, how it’s used in permanent jewellery, and why it’s one of the most interesting gemstones out there.

Stainless steel has been gaining attention in the permanent jewellery space as PJ artists look for more practical ways to manage rising material costs without changing the styles their customers already love. Here is why it has finally become part of our collection.

A closer look at Emerald birthstone from its meaning and colour to how it works in permanent jewellery.

Learn how to turn the busiest time of the year into your most profitable season as a Permanent Jewellery artist. Discover smart ways to fill your calendar, delight your clients, and boost your income during the holidays.

Learn how adding permanent jewellery to your salon can boost income, attract new clients and elevate your business experience.

Creative seasonal marketing ideas for permanent jewellery artists. Plan ahead for Christmas, Valentine’s and summer festivals to boost bookings and sales.

Discover our new loose tennis chains in 14k gold filled and sterling silver. Learn how to attach, fit and care for this elegant welded jewellery style.

Mixed metals are trending in permanent jewellery. Discover our new Mixed Satellite and Chunky Figaro chains and learn how to style silver and gold together.

Hosting a permanent jewellery pop-up is a brilliant way to showcase your craft, grow your client base and boost your income while creating unforgettable experiences. The right planning and preparation can turn a simple event into a sparkling success. In this blog, you will discover how to make the most of your market days, promote your brand with confidence and create the perfect setting to grow your business. ✨

Choosing the right material can completely transform your permanent jewellery creations. Gold filled, plated, vermeil and solid gold each bring their own unique look, feel and level of quality. Knowing the difference helps you craft pieces that shine brilliantly and stand the test of time.✨

Finding the perfect chain can make all the difference in your permanent jewellery creations.⛓️ Here, you’ll discover ideas and handy tips to create stunning pieces your clients will love!✨